🎯 Objective

To significantly boost LinkedIn brand presence and follower count, showcasing Tavisca’s transformation and aligning it with Tenerity’s global vision.

🚀 Starting Point

• Initial followers: 5,000 (in 2020)

• Goal: Build a strong employer brand and thought leadership while scaling up followers and engagement

• Timeline: 3 years (2020–2023)

📊 Results

• Follower Growth: Increased from 5,000 to 42,000+

• Growth Rate: 740% in 3 years

• Engagement Rate: Increased by 3.5x

• Talent Engagement: 40% increase in job applications via LinkedIn

• Brand Mentions: Increased visibility across IT and travel tech communities

🔍 Strategy Overview

🟢 Organic Initiatives

1. Content Buckets:

   • Life at Tavisca/Tenerity: Employee stories, culture, behind-the-scenes

   • Tech Insights: Blogs, engineering highlights, micro case studies

   • CSR & Events: Internal initiatives, community events, recognitions

   • Leadership Thought Leadership: Articles and videos from leadership

2. Content Calendar:

   • Weekly cadence with thematic content: #TechTuesday, #CultureFriday, etc.

   • Celebratory and awareness days aligned with tech, DEI, and CSR initiatives

3. Employee Advocacy:

   • Internal campaigns to encourage employee reposting and engagement

   • Featured team member highlights and testimonials

4. Community Building:

   • Engagement in LinkedIn comments and niche tech communities

   • Collaborations with industry leaders through tag-ins and mentions

🔵 Paid Campaigns

1. Brand Awareness Campaigns:

   • Promoted leadership posts, milestone videos, and culture stories

   • Geo-targeted to key markets (U.S., U.K., India, Philippines)

2. Talent Acquisition Campaigns:

   • Targeted ads for open positions, using rich media creatives

   • Employer branding videos highlighting workplace and benefits

3. A/B Testing:

   • Regular split testing for headlines, creative formats (carousel vs. video), and CTA buttons

   • Optimized based on click-through rates and engagement metrics

🧠 Tools & Platforms

• LinkedIn Campaign Manager

• Canva & Adobe Suite (for creatives)

• Buffer & Hootsuite (for scheduling)

• Google Data Studio for performance reporting

• LinkedIn Analytics for tracking growth and engagement

💡 Key Takeaways

• Consistency, storytelling, and authentic culture representation drove organic trust.

• Smart segmentation and visual storytelling powered paid reach.

• Cross-functional collaboration between HR, marketing, and leadership ensured alignment.

• Strong data-driven iteration loop helped optimize campaigns month-on-month.