Tavisca Solutions, a leading travel technology provider, sought to increase its visibility and drive high-quality organic traffic from North America to its website. The goal was to boost user engagement and generate more inbound inquiries through non-paid channels.
Limited visibility in highly competitive travel technology search segments
Technical SEO inefficiencies impacting crawlability and site speed
Under-optimized on-page elements reducing content relevancy
Weak backlink profile from relevant domains
On-Page SEO Optimization
Conducted a comprehensive content audit to identify gaps and optimization opportunities.
Optimized meta tags, header structures, keyword targeting, and internal linking across high-priority landing pages.
Implemented structured data (Schema.org) to enhance search engine comprehension and improve rich snippet appearance.
Off-Page SEO Enhancements
Launched a targeted backlink acquisition campaign focused on high-authority travel, SaaS, and B2B technology publications.
Secured guest post placements and industry mentions that helped improve domain authority and topical relevance.
Technical SEO Improvements
Resolved critical crawl errors and removed unnecessary redirects.
Enhanced site speed and mobile performance through asset compression and caching strategies.
Implemented XML sitemaps and improved robots.txt directives to ensure complete and efficient indexing.
🚀 25% Increase in North American Organic Traffic within 3 months
🔍 Enhanced keyword rankings for high-intent search terms (e.g., “travel API solutions”, “B2B booking engines”)
📈 18% increase in user engagement metrics including session duration and page views
🎯 Higher lead conversions via organic channels without increasing ad spend
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