Tavisca partnered with an SEO strategy team to overhaul its digital presence and tackle challenges related to poor visibility on search engines. The goal was to increase inbound leads, organic traffic, and overall return on investment (ROI) through a focused SEO campaign.
Tavisca was struggling with low online visibility. Despite having a strong value proposition, the company wasn’t ranking well on search engine results pages (SERPs), which limited its ability to attract potential customers. The primary goal was to secure top positions for targeted keywords, thereby increasing organic traffic and generating more qualified inbound leads.
Improve rankings for targeted keywords
Drive higher volumes of organic traffic
Boost inbound lead generation
Achieve measurable ROI from SEO efforts
Before Optimization:
Tavisca ranked poorly for most high-intent keywords.
Organic traffic and inbound leads were minimal.
Target Outcome:
Achieve first-page rankings on Google for priority keywords
Increase in traffic and qualified leads
Improved ROI on marketing efforts
2X Increase in Organic Traffic: A significant growth in traffic from search engines, doubling site visitors.
1.5X Boost in Inbound Leads: More qualified leads were driven through improved visibility and user engagement.
90%+ Keywords on First Page: A vast majority of targeted keywords achieved top rankings, outperforming competitors.
2.5X Increase in ROI: Demonstrated strong business value and profitability from the SEO campaign.
The SEO initiative with Tavisca resulted in substantial digital growth, significantly enhancing the brand’s online visibility and lead generation capabilities. This strategic shift not only improved rankings but also delivered tangible business results in just six months.
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